A company from Herencia has once again left its mark on one of the most recognizable sports venues in the world. Tecnoseñal, based in the Industrial Park of the Ciudad Real municipality, has participated in the installation of the new sign for the Santiago Bernabéu Stadium, adding a project to its portfolio that boasts unmatched visibility both in and outside of Spain.
Key points of Tecnoseñal’s project at the Bernabéu in 20 seconds
- Tecnoseñal contributed to the installation of the new sign at the Santiago Bernabéu.
- The company operates from its headquarters and factory in Herencia.
- Its history includes signage and corporate image projects for major companies and facilities.
- This work places a Herencian company once again in a space with significant international impact.
- The Bernabéu welcomes fans and visitors from all over the world.
Tecnoseñal specializes in signage, corporate image, furniture, and various visual and technological solutions. Based in Herencia, it develops projects that can be found in numerous locations across Spain.
The new project for Real Madrid has a special factor due to its chosen location. The Bernabéu is not just a football stadium. Its transformation in recent years has expanded its activities to include tourist visits, dining, events, concerts, and new commercial spaces, also increasing the visibility of any elements integrated into its exterior image.
From Herencia to Santiago Bernabéu
Tecnoseñal’s headquarters and main factory are located in the Industrial Park of Herencia, where the company works on corporate image and signage projects.
Its activities span sectors such as distribution, infrastructure, transportation, healthcare, commerce, fashion, perfumery, and franchises. The work involves much more than just manufacturing a sign: these types of projects may require engineering, production, logistics, assembly, and on-site coordination.
The Bernabéu is not Tecnoseñal’s first foray into top-level football facilities. The company has also been involved in projects for the Metropolitano Stadium in Madrid.
Additionally, it has worked on corporate image implementations for large companies. Recently, Tecnoseñal has contributed to rebranding over a hundred Moeve service stations in Spain and Portugal.
The new sign at the Madrid stadium now places the work done by the company in another grand showcase in the capital.
For a town like Herencia, these types of projects also reveal a business reality that often goes unnoticed: products manufactured or developed from the municipality end up being part of installations used daily by thousands of people.
A Bernabéu that looks to the world
The project’s scale is better understood when considering the international reach of Real Madrid and its stadium.
Every match generates thousands of photographs, videos, and posts circulating through televisions, digital media, and social networks. This audience is complemented by fans who physically attend the game and visitors to the venue on non-match days.
Thus, the sign installed with Tecnoseñal’s involvement will be part of an image expected to appear repeatedly in internationally distributed content.
It is impossible to estimate how many people will see it, making it speculative to assign a specific audience count in the hundreds of millions. However, it can be stated that few signage projects completed by a company from Herencia have comparable international exposure.
Behind that element lies industrial design, manufacturing, transportation, assembly, and professionals connected to a company whose main base of operations is in Herencia, Ciudad Real.
Tecnoseñal arrives at the Bernabéu in a new era for Real Madrid
The installation coincides with a period of significant changes at the white club.
Florentino Pérez was re-elected in June as president of Real Madrid and will lead the organization until 2030. His candidacy received 21,741 votes, or 65% of the total, against Enrique Riquelme’s 11,814 votes. This will be his eighth term.
A deep sports renewal has also taken place. Official information from Real Madrid confirms this summer’s signings of players such as Marc Cucurella, Denzel Dumfries, Ibrahima Konaté, Bernardo Silva, and Carlos Espí.
José Mourinho is also managing this new phase for the first team. The Portuguese coach has already been in charge of the squad during the preseason and has led the initial preparation matches.
This scenario contrasts with the atmosphere around the Bernabéu just a few years ago: a transformed stadium, a new institutional era, and significant changes within the team.
For Tecnoseñal, however, the story lies a few meters up from the pitch.
A small firm from Herencia in one of Madrid’s major showcases
The project also highlights the industrial and business fabric of Herencia.
Behind the companies that manage to work for large brands are teams of technicians, production staff, installers, and specialized professionals who carry out much of their activities far from major business centers.
Tecnoseñal demonstrates with this project that a company based in a town in Ciudad Real can engage in work visible in internationally recognized facilities.
From now on, there will be an additional reason for the people of Herencia to pay attention when images of the Santiago Bernabéu’s exterior appear.
Among them is another name closely associated with Herencia and Real Madrid: Tomás Roncero.
The Herencian journalist has been following the club’s news for decades. Now he will encounter an element installed by a company from his hometown during his visits to the Bernabéu.
This charming coincidence connects two seemingly distant worlds: an industrial company from the Herencia Industrial Park and one of the most famous stadiums in international football.
The sign will remain there regardless of what happens on the pitch. But surely in Herencia, some will hope to see it many times in images of unforgettable Madrid nights.
Frequently Asked Questions
Which company from Herencia has worked on Santiago Bernabéu?
Tecnoseñal, located in the Industrial Park of Herencia (Ciudad Real), has participated in the installation of the new sign at the Real Madrid stadium.
What does Tecnoseñal do?
The company specializes in signage, corporate image, furniture, and visual and technological solutions, as well as developing implementation projects for businesses and installations across various sectors.
Has Tecnoseñal worked in other stadiums?
Yes. Among the projects in the company’s portfolio is the sign for the Metropolitano Stadium in Madrid.
How long will Florentino Pérez be president of Real Madrid?
Florentino Pérez was re-elected in June 2026 and has begun his eighth term as president, which will last until 2030.
Photo from Linkedin of Tecnoseñal.
Spanish post in Tecnoseñal lleva el nombre de Herencia al Bernabéu con su nuevo rótulo
