Rewards for shopping at your favorite stores.

The Herencia Commerce Association has launched its campaign “The Magic of Christmas,” aimed at promoting local shopping this holiday season and rewarding customer loyalty. The initiative will start on December 1 and continue until January 17, featuring raffles and activities for both adults and children.

The presentation event was supported by the Herencia City Council, represented by Mayor Sergio García-Navas, and took place at the Sombras Esthetics Center, alongside the association’s president, Lola Gómez, and representatives from over twenty participating establishments. The Economic Promotion Department is supporting the campaign with over €9,000 in grants, as part of its commitment to stimulate local commerce.

How to Participate and What You Can Win

• Purchases from December 1 to January 5: every receipt deposited in the boxes at participating stores enters a raffle for 8 vouchers of €50 each per store. Participating shops will be easily recognizable by their special decorations.
• Children’s drawing contest: children can drop off their drawings at the Royal Mailbox of the City Council from December 6 to January 5 for a chance to win 3 vouchers of €50. The Three Wise Men will randomly select the winning pieces.
• Redemption of prizes: vouchers awarded, both for customers and children, must be used by January 17.

This campaign is part of the festive atmosphere in the town, enhanced by Christmas lights and a craft fair, which will boost activity on the streets and in local shops. “We will continue to work alongside the Association to remind everyone that Herencia has everything for everyone,” emphasized the mayor during the presentation.

Goal: A Stronger Local Economy

Through this initiative, the Commerce Association and the City Council aim to attract consumers to local businesses, maintain employment and services, and highlight the professional and personal service offered by neighborhood shops. The combination of direct incentives (gift vouchers) and family activities seeks to increase visitor traffic and extend the campaign beyond Three Kings Day, lasting into the second half of January.

Where to Shop
Participating stores will be marked with the campaign’s branding in their windows and will have boxes for receipts. It is recommended to keep your purchase receipt until the end of the promotion.

Summary Calendar

• December 1: Campaign launch and receipt validation.
• December 6 – January 5: Submission of drawings in the Royal Mailbox.
• January 5: Last day to submit receipts and drawings.
• Until January 17: Redemption of awarded vouchers.

Final Message
The Commerce Association invites everyone to shop in Herencia this Christmas and participate in a campaign that rewards those who support local businesses and keeps the economic heart of the municipality alive.