The Herencia City Council held a meeting with the new Board of the Local Commerce Association, led by Lola Gómez, to mark the start of a new collaborative phase aimed at boosting the local commercial fabric. The meeting, which took place yesterday afternoon, included the presence of Mayor Sergio García-Navas and Councilor for Economic Promotion, José Manuel Bolaños, who reaffirmed the municipal support for the sector.
A New Phase with Shared Goals
The meeting served as the official introduction of the new Board, which takes on the challenge of energizing and modernizing local commerce, promoting proximity shopping, and enhancing the visibility of Herencia’s establishments.
During the meeting, the first lines of action for the coming months were agreed upon, including the preparation of the Christmas Campaign 2025, an initiative aimed at encouraging local purchases and generating greater economic activity around small businesses.
Additionally, the Board announced its intention to draft a plan of initiatives for the entire year 2026, which will include proposals for promotion, dynamization, and training, tailored to the sector’s needs.
Commitment from the City Council
Mayor Sergio García-Navas emphasized the importance of local commerce as an economic driver for the town:
“The City Council continues to work hand in hand with the Local Commerce Association because we believe in proximity commerce as a catalyst for economic development and job creation in Herencia.”
The Mayor also recalled the joint initiatives carried out in recent years, such as fairs, themed campaigns, and activities during special occasions, which have seen notable community participation and positive results for local businesses.
On his part, Economic Promotion Councilor José Manuel Bolaños highlighted that the renewal of the Board “represents an opportunity to continue the work already done and tackle new challenges that will strengthen the commercial network of Herencia.” He also expressed gratitude for the dedication and efforts of the outgoing Board in support of the sector.
Commerce with Identity and Proximity
The new president, Lola Gómez, expressed her gratitude for the institutional backing and emphasized the merchants’ willingness to collaborate:
“Our goal is to work together, merchants and institutions, to enhance commerce in Herencia and ensure it remains a reference for closeness, quality, and personalized attention.”
Local Commerce: A Key Element in Herencia’s Economy
The City Council of Herencia considers local commerce a strategic pillar for economic development and social cohesion. Therefore, it will continue to promote actions that encourage digitalization, training in marketing and customer service, and collaboration between businesses to enhance their competitiveness.
With this meeting, a new era of institutional cooperation begins, reinforcing the municipality’s commitment to quality, sustainable commerce that is rooted in the daily life of Herencia.
Frequently Asked Questions
Who is the president of the new Board of the Local Commerce Association?
The new president is Lola Gómez, who will lead the Board during this new period.
What projects will be addressed in the coming months?
Among the first actions are the Christmas Campaign 2025 and the development of an annual plan of activities for 2026, focusing on the promotion, training, and dynamization of local commerce.
What role does the City Council play in these initiatives?
The City Council collaborates closely with the Association, providing institutional, logistical, and financial support for the implementation of various campaigns and commercial events.
Why is local commerce important in Herencia?
Because it serves as a fundamental economic driver, generates jobs, energizes urban life, and maintains identity and closeness in interactions with the town’s residents.
Spanish post in El Ayuntamiento de Herencia y la nueva Junta de la Asociación del Comercio Local refuerzan su compromiso con el comercio de proximidad
