The courtyard of the Herencia Town Hall was beautifully decorated on February 22 to host the official presentation of the poster for Holy Week 2026. This event brought together institutions, tradition, and brotherhood sentiment in a setting that holds special significance for the community.
The presented artwork, rich in meaning, was created by Joaquín Díaz-Pavón, the winner of the contest organized by the Brotherhoods Council. The poster prominently features “La Borriquilla”, capturing the essence of the triumphal entry into Jerusalem and the shared emotions as Herencia prepares to experience the days of Passion.

An Institutional and Faith-Filled Event
The presentation also served as a meeting point for brotherhoods, the parish community, and the Town Hall, reflecting the cross-sectional nature of Holy Week in Herencia: a celebration of faith, culture, and community life.
During the event, Rosa María García-Navas, president of the Brotherhoods Council, emphasized the effort and unity of the brotherhoods, highlighting the collaborative work that sustains Holy Week year after year and maintains its significance on the local calendar.
Additionally, Alberto Domínguez, the parish priest of Herencia, spoke on behalf of the parish community along with Mr. José Luis Jiménez, contributing the spiritual perspective of Holy Week and reminding attendees of the religious significance these days hold for many families in Herencia.
The Councillor for Tourism, María Eugenia Díaz-Pacheco, underlined the cultural value of the celebration and reaffirmed the Town Hall’s support to ensure that Herencia’s Holy Week remains a regional highlight, both for its events and its ability to unite the community.
Music to Create a Solemn Atmosphere
The most emotional moment was brought by a wind quartet from the Municipal School of Music, which performed processional marches and contributed to creating an atmosphere of reflection and solemnity in the courtyard, accompanying an event that symbolizes the countdown to Holy Week.
At the end of the presentation, attendees shared a toast and were able to collect the official Guide-Book, a resource that helps follow the schedule and has become a yearly reference for both brotherhood members and residents.
With the presentation of the poster, Herencia takes the first step towards its Holy Week 2026, reinforcing a tradition that combines devotion, heritage, and community, which is felt with particular intensity on the streets of the town each year.
Frequently Asked Questions
Who created the Holy Week poster for Herencia 2026?
The poster was designed by Joaquín Díaz-Pavón, winner of the contest organized by the Brotherhoods Council.
What image is featured on the Holy Week 2026 announcement poster?
The main image of the poster is “La Borriquilla”, associated with the triumphal entry into Jerusalem.
Where and when was the Holy Week 2026 poster presented in Herencia?
The official presentation took place on February 22 in the courtyard of the Town Hall.
What activities accompanied the poster presentation?
The event featured institutional and religious speeches, music performed by a wind quartet from the Municipal School of Music, along with a toast and distribution of the official Guide-Book.
Spanish post in Herencia presenta el cartel de la Semana Santa 2026 en el patio del Ayuntamiento con “La Borriquilla” como protagonista










